The Town of Ponoka has begun a Downtown revitalization planning project and they contacted Strand Media to assist with putting the pieces together for the branding and identity on this major project.
Of course any project of this magnitude starts with a logo design. The planning committee wanted something modern and timeless with an abstract look so no one would be confused about how the downtown revitalization was going to look. After working together to tweak one design concept, then the next, we arrived at a finalized design.
Now a logo is just a logo and always needs something to be put on. The next step to this branding project was to create feature ads of various business owners in the downtown area to help promote the new project. These ads are going to be shown across different media’s including emails, Facebook banners, posters and of course their website along with other venues.
One last thing needed to be created for the completion of this first stage. We may have given a small hint in the last paragraph... No project of this magnitude is complete without a well-designed, user and mobile friendly website for people to learn and follow the latest news. The website needed to be modern and tie in with the design and colors of the logo.
The website can be viewed at www.downtownponoka.ca and they would love you to visit it so they can hear your thoughts and ideas on the downtown revitalization. Get information on attending their public open houses on March 8 & 9, located at the Ponoka Kinsmen Community Center, and be sure to fill out their online community survey and be entered to win a weekly prize draw.