Are Business Blogs Worth The Time & Effort?
Article written by Chris Yaremchuk
If you’re a business owner you’re likely busy running your business. Is it worth the time and effort to maintain a website blog on top of your other important tasks? Here are six reasons why your website needs a blog.
1. Helps Drive Traffic To Your Website
Fresh content can play an important role in placing you higher on search engine results. Written content allows for better on-page Search Engine Optimization (SEO). A large part of SEO rankings is drove by new content. Content that contains relevant keywords to your industry, services and products. By providing new and fresh content your website is much more likely to get clicked on.
2. Position Your Business As The Experts
Proving handy information that answers potential customer’s questions builds rapport. Become an authority on topics surrounding your industry. This can position you as a trusted advisor. This can often be the case even before a customer contacts you. Building that relationship also encourages engagement from them. This might be direct in your blog comments section or on your social media channels.
3. Social Media
Sharing your blogs on your social media accounts allows you to push that content out to more people. It’s also a great way to drive your followers back to your website. Include social sharing buttons and watch viewers turn into brand advocates. If you’ve done a good job they will share your content to their own social media profiles and websites. Word of mouth is still one of the best marketing strategies.
4. Plug Your Own Products & Services
Your blog can give you access to a large amount of readers that you have built trust with. This puts you in a perfect position to plug your products and services that relate to the blog post.
5. Encourage Inbound Linking
Develop content that interests readers and answers their questions. This encourages other websites to share and talk about your content. When other sites share your articles they often create a link back to the original blog post. In return, this helps send more traffic to your website. Traffic that you can convert into leads and sales.
6. Convert That Traffic Into Leads & Sales
Using internal linking strategies and call-to-action buttons can help generate more leads. Each new blog post gives you an opportunity to capture contact information. Try offering something of interest to your viewers like a free webinar or ebook. It may even be as simple as a free consultation or free quote. Once you have that contact information, it can offer various marketing opportunities. Passing it on to your sales team to follow up with these new leads is also a great idea.
Need Help Writing Content For Your Blog?
Are you convinced why your website needs a blog? Strand Media offers creative and professional content writing services. Let us help you write sales and marketing copy that entices potential clients to engage with you. If you’d like a quote, contact Strand Media today!
February 4, 2020