Branding & Marketing Business Resources

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Understandnig your Target Audience in Challenging Times Webinar Banner

Understanding Your Target Audience in Challenging Times

If you haven't already registered for our Ahead of the Curve webinar series, you're not going to want to miss this next installment. This Wednesday, we’re conducting the 4th session in our Ahead of the Curve series. This webinar will ...
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16 x 24 Double Sided Graduation Signs

Grad season is upon us, and unfortunately many grad ceremonies and banquets have been postponed. Strand Media has partnered with Painted Light Photography in Lacombe and Donnelly Photography in Red Deer to produce custom lawn signs to commemorate the class ...
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Ahead of the Curve Webinar Series

It’s fair to say that none of us imagined we’d be where we are today. Nor did we foresee the impact COVID-19 would have on businesses all around the world. We know your business has been affected in one way ...
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multi-channel marketing

WHAT IS MULTI-CHANNEL MARKETING?

Are you implementing a single, consistent brand and message across multiple marketing channels? Multi-channel marketing allows you to cast a wider net. This strategy targets your audience on channels they’re most comfortable interacting with. For many this often includes websites, ...
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A good-looking website is the first step to developing a digital marketing strategy

A Good-Looking Website Is Only The First Step

Not all business owners recognize a well-designed website is essential. Often, it feels like Facebook or a different social media platform is good enough. Others believe a good-looking website is all they need for their online presence. Yet, this is ...
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Why your website needs a blog

6 Reasons Why Your Website Needs A Blog

If you’re a business owner you’re likely busy running your business. Is it worth the time and effort to maintain a website blog on top of your other important tasks? Here are six reasons why your website needs a blog ...
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Who actually owns your website? Blog post feature image

Do You Own Your Website Domain & Other Properties?

If we asked you, “Who owns your website properties?”. Most business owners would answer along the lines of, “I paid good money to a website design company to create my site, of course I own it!”. Unfortunately, this is not ...
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Create A Competitive Analysis and improve your digital marketing strategy - Blog Feature Image

Create A Competitor Analysis & Improve Your Digital Marketing Strategy

Information you collect about your competitors is referred to as A Competitor Analysis. Researching your competitors is critical to your success as a business. Providing you with information on trends while allowing you to adapt your strategy. It can be ...
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What is a competitive analysis - Feature Blog Image

What Is A Competitive Analysis & Why Do You Need One?

When was the last time you had a competitive analysis performed for your business? More importantly, do you know what a competitive analysis is and how to do one efficiently? The process involves more than a quick look at a ...
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Choosing A Target Audience For Your Website - Featured Image

Choosing A Target Audience For Your Website

Websites are great, they can act as a 24/7 salesperson for your business. Their even more beneficial when you know who your ideal customer is. A defined target audience can help develop a more optimized website. Allowing an increase in ...
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Do I Need A Website For My Business? - Blog Featured Image

Do I Need A Website For My Business?

In today’s online world it’s easy to believe that having a business website is no longer necessary. There are many brands excelling by using various platforms. That’s fantastic! Therefore, it’s not silly to think to yourself, “Do I need a ...
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Small Business Marketing Tips

75 Marketing Strategies for Small Business (Part 2)

As you learned in 75 Marketing Strategies for Small Business (Part 1), you need marketing solutions that fit your goals. No industry marketing strategies are the same.  All business marketing needs to be unique to your individual brand. To stay up-to-date with ...
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Developing Your Digital Marketing Plan

Developing Your Digital Marketing Plan

If you missed our first article, What Is A Digital Marketing Strategy, and you're new to the world of online marketing strategies, it's a great place to start. Otherwise, let's dive deeper into the development of your digital marketing plan ...
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What is a digital marketing strategy?

What Is A Digital Marketing Strategy?

Let’s start with a simple answer to the question, what is a digital marketing strategy? Any marketing efforts that happen on the internet or with the use of an electronic device. It is a marketing practice that uses multiple digital ...
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Small Business Marketing Strategies

75 Marketing Strategies for Small Business (Part 1)

Whether business to business marketing or business to consumer, you need a marketing plan that fits your goals and brand. Marketing strategies come in all shapes and sizes. No industry is the same and neither are the individual companies within ...
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9 Tips For Small Business Marketing On A Low Budget

9 Tips for Small Business Marketing on a LOW BUDGET!

When marketing your small business, especially a start-up, it can seem like everything is out of reach financially. Small business marketing doesn't need to be expensive. If need be, you can do it yourself on a low budget.  Remember that ...
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6 Tips To Improve Your Website About Page | Image

6 Ways To Improve Your Website About Page

Research and analytics show the 'about' page is one of the most visited areas of a website. It’s also one of the most neglected pages when it comes to content. So how do you create a kick-ass 'about' page for ...
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Traditional and Digital Marketing Combined

Branding with Traditional and Digital Marketing

When planning a marketing strategy, it’s easy to think the internet is the only place worth spending money. Why devote any of your budgets to traditional marketing channels when most of us spend the bulk of our leisure hours scrolling ...
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