Information you collect about your competitors is referred to as A Competitor Analysis. Researching your competitors is critical to your success as a business. Providing you with information on trends while allowing you to adapt your strategy. It can be difficult to create a competitor analysis. We’ve done our best to try and break down […]
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When was the last time you had a competitive analysis performed for your business? More importantly, do you know what a competitive analysis is and how to do one efficiently? The process involves more than a quick look at a competitor’s website and social media presence. So, what is a competitive analysis? Chances are there’s […]
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Websites are great, they can act as a 24/7 salesperson for your business. Their even more beneficial when you know who your ideal customer is. A defined target audience can help develop a more optimized website. Allowing an increase in leads and sales conversion. Which is why developing and choosing a target audience is important. There’s […]
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As you learned in 75 Marketing Strategies for Small Business (Part 1), you need marketing solutions that fit your goals. No industry marketing strategies are the same. All business marketing needs to be unique to your individual brand. To stay up-to-date with our latest articles be sure to follow us on the Strand Media Facebook page. Now, […]
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If you missed our first article, What Is A Digital Marketing Strategy, and you’re new to the world of online marketing strategies, it’s a great place to start. Otherwise, let’s dive deeper into the development of your digital marketing plan. The world of internet marketing can get confusing. Which is why there are professional marketing agencies out […]
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Let’s start with a simple answer to the question, what is a digital marketing strategy? Any marketing efforts that happen on the internet or with the use of an electronic device. It is a marketing practice that uses multiple digital tactics and channels to connect with your audience. This includes digital devices, digital platforms, digital […]
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