Understanding Your Target Audience in Challenging Times

Article written by Chris Yaremchuk

Understandnig your Target Audience in Challenging Times Webinar Banner

If you haven’t already registered for our Ahead of the Curve webinar series, you’re not going to want to miss this next installment.

This Wednesday, we’re conducting the 4th session in our Ahead of the Curve series. This webinar will discuss the importance of persona-based marketing, and how you can ensure your marketing messages address the changing motivations of your target audience during challenging times.

Here are the details:

Persona-Based Marketing:
Understanding Your Target Audience in Challenging Times

April 22nd at 11:30 AM EDT

During this webinar, you’ll learn:

  • What persona-based marketing is and why defining your buyer personas can win you more business
  • How to strike a balance between what you want to say to your customers and what your customers want to hear
  • Why you need to be proactive in reviewing your previously defined marketing messages during times like these
  • How to address the changing motivations of your target audience during COVID-19

WSI Expert leading the session:

WSI MArketnig Expert Cormac Farley

Cormac Farley

Cormac is a Digital Marketing Strategist. He runs a WSI digital marketing agency based in Dublin, Ireland and directs a team of creative, analytical, and technical marketing professionals to develop strategically relevant digital campaigns for his clients. Cormac is also the author of the chapter on Buyer Personas in WSI's 3rd Digital Minds book.

We hope you can attend the live session. Either way, we’ll make sure you get a copy of the webinar recording.

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April 21, 2020
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